PR Agency to be Responsible for the Launch of iPhone/iTouch Applications

Miami, FL (April 27, 2009) – Max Borges Agency announced today they will be the agency of record for Appy Entertainment, the creators of the applications Appy Newz and Appy Fu. Appy Entertainment was founded by veteran software developers who focus on creating unique games and programs for iPhone and iTouch users. Max Borges Agency will generate coverage and reviews for Appy Entertainment driving consumers to iTunes to purchase the applications.

Max Borges Agency has the experience a new application developer company can capitalize on.

”The hundreds of relationships we have established with the media allow us to reach the media with the new phenomenon of applications. Application reviewers and many other media will love Appy’s applications, “commented Max Borges, President of Max Borges Agency. “We really are looking forward to working with Appy Entertainment!”

Max Borges Agency will focus on reaching iPhone and iTouch users by generating reviews for Appy Entertainment on major application review websites and blogs.

About The Max Borges Agency

The Max Borges Agency is the only 100% consumer electronics and technology-focused public relations agency in the country. Max Borges Agency, composed of its consumer electronic army, is dedicated to securing massive amounts of exceptional media results for all clients.

About Appy Entertainment Inc.

Founded on Halloween 2008, Appy Entertainment Inc. is the vision of a ragtag devil’s brigade of software developers dedicated to making the world better, one game at a time. Like a mouth-full of stolen candy, Appy games taste sweet going down and give you a kick in the pants when they hit their target. The Appy Age starts now!

Media Contact

Valerie Guerra

Marketing Manager

Max Borges Agency

305-576-1171 x20

valerieguerra@maxborgesagency.com