Withings Announces Partnership with DailyBurn for its WiFi Connected Body Scale
By: Jessica
Withings partners with DailyBurn to help users seamlessly update their weight entries to their free DailyBurn online account
Issy-les-Moulineaux, France – November 25, 2009 – Today, Withings is announcing its partnership with www.DailyBurn.com, the fastest-growing diet and fitness tracking site on the web with over 300,000 members. As of today, the Withings WiFi Body Scale can communicate and update a user’s DailyBurn.com personal webpage wirelessly using its built-in WiFi connection.
The WiFi Body Scale is the world’s first WiFi connected personal weight scale, which automatically records the user’s body weight, lean & fat mass, and calculated body mass index (BMI) to his/her secure webpage and/or free Withings iPhone application, WiScale [more info on the scale here]. Also, if enabled by the user, the scale can automatically “Tweet” information in order to get motivation from the user’s followers [more info on that feature here] . DailyBurn.com is a web-based service that allows individuals to track their weight, log their fitness activities and monitor their daily food intake/calories all in one place. This partnership is a great match simply because both the scale and the web site help keep users motivated and on track to reach their weight and fitness goals.
“The Withings scale makes it much easier for a DailyBurn user to log their weight and body fat on our site,” said Andy Smith, CEO of DailyBurn.com. ”Our goal for personal fitness tracking is that it becomes easier and more automated, and our integration with the Withings scale brings that goal closer to reality.”
“We’re extremely excited to bring yet another added benefit to our customers through DailyBurn.com,” said Cedric Hutchings, Withings General Manager. “Our goal is to continuously evolve our product in order to help keep our users motivated and we will continue bringing valuable services “at the feet” of our customers with more partnerships to come.”
The scale is currently available on www.withings.com for $159.00 USD. For more information on Withings, go to www.withings.com. To request additional information or images of the WiFi Body Scale, please contact PR representative Jessica Darrican at (305) 576-1171 ext.16 or jessica@maxborgesagency.com.
About Withings:
Withings is a French start-up established by three executives from the technology and telecom industry. With a focus on the innovation and design for everyday products, Withings introduced in September 2009 its first-of-its-kind WiFi Bodyscale in the United States. For more information on Withings, visit www.withings.com.
About DailyBurn:
DailyBurn is the premier online fitness community that allows individuals to track detailed information about their exercise and nutrition, visualize their progress, and achieve their health and fitness goals faster. DailyBurn is all about motivating people to live healthier, happier lives. Users can create an account for free or subscribe to a full-featured PRO account for under $5.00 per month. For more information on DailyBurn.com, visit www.dailyburn.com.
Media Contact:
Jessica Darrican
Account Manager
Max Borges Agency
O: (305) 576-1171 x 16
M: (305) 299-3449
jessicadarrican@maxborgesagency.com
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