An educational resource for coach’s insights,

innovations and tips for every swimmer

Livermore, CA (April 15, 2010) – FINIS, the Worldwide Leader in Technical Swimming Development launches their new blog at http://blog.finisinc.com/. Compiling decades of coaching insights and innovations, the FINIS Blog will be an ongoing stream of tips, lessons, and workouts. Using various forms of multimedia including videos and photos, the new blog will be a rich resource of swimming education for all levels.

“We realize that FINIS is in a unique situation because every day our employees talk to dozens of coaches and swimmers about their latest epiphanies, workouts, and experiences. We want to share this knowledge with the larger swimming community. By creating the FINIS Blog we can organize and publish this information with easy access to anyone.” according to CEO and President John Mix.

FINIS plans to provide a constant stream of information that will be helpful to everyone from competitive swimmers, triathletes and fitness swimmers to those just learning how to swim. Competitive swimmers will benefit from the latest insights from the best coaches in the world. Triathletes will be given tri-specific training tips and competition day strategies. Fitness swimmers will benefit from visual explanations of helpful swimming concepts and easy to understand tips on technique.

“The bottom line is that we want people to have more fun in the water. Swimming is an excellent sport to stay in shape. It is healthy, great for your whole body, and easy on the joints. We think it is important that people make swimming a part of their healthy lifestyle routine.” Mix commented.

This blog, in some small way, will make this goal a little easier for people. Whether you are training for the Olympics or trying to get to the pool once a week, there will be helpful information for you.

About FINIS Inc.:

Founded in 1993 in Northern California, FINIS was founded by John Mix and Olympic Gold Medal Swimmer Pablo Morales. Understanding that improving one’s technique is the secret to swimming faster and enjoying the sport more; the duo went on to introduce truly innovative tools to the swimming community. Many of these products are currently used by US and international Olympic teams, elite triathletes, and fitness swimmers worldwide.

Innovative research and design is FINIS’ highest priority. This dedication has resulted in truly innovative products such as: the Swimmer’s Snorkel which is recognized as the paramount tool to improve a swimmer’s technique, the SwiMP3 that uses bone conduction technology to play music instead of using ear buds, and the Z2 Zoomers fins which demonstrate intimate knowledge of swimming musculature, hydrodynamics and engineering.

Media Contact:

Jennifer Baybrook

Account Manager

Max Borges Agency

1.305.576.1171 ext. 13

jenniferbaybrook@maxborgesagency.com