FINIS® dryland swm tool line expands

to support every need of the active swimmer

Livermore, CA (June 21, 2010) – FINIS Inc., the Worldwide Leader in Technical Swimming Development, announces their new partnership with Tom Drum, inventor of ‘Fraid Nots® and the Back-it Ball®. FINIS is to take over the worldwide distribution of Drum’s products, expanding their selection of dryland and stretching tools. Tom Drum will also join the FINIS team taking on a professional role in the Sales Department representing his own products and the entire FINIS line of swim tools.

“We are very excited to announce our partnership. Tom Drum is extremely well respected in the swimming community and we are proud to have ‘Fraid Nots® and future collaborative dryland products as part of the FINIS brand. Stretching is an extremely important part of swimming and, among other things, allows swimmers to achieve a tight stream line position, prevents injuries and enables better swimming technique. These products are a perfect addition to our expanding line of innovative tools” according to CEO and President John Mix.

‘Fraid Nots® is a simple stretching program that guides individuals through 15 stretches for  5-7 minutes. A colorful rope, door strap, instruction manual, DVD and laminated sequence chart are all included. The rope not only serves as a tool to facilitate stretching, but it is also serves as a physical reminder to stretch on a daily basis.

This relationship is the beginning of a partnership that will deliver high quality, innovative products worldwide. For more information visit www.FINISInc.com

About FINIS

Founded in 1993 in Northern California, FINIS was started by John Mix and Olympic Gold Medal Swimmer Pablo Morales. The two understood that technique is the key to swimming faster and enjoying the water more. The Monofin and the Swimmer’s Snorkel were the first products they developed for the US market; afterwards they continued to focus on creating training tools for swimmers and coaches. Many of these products are currently used by US and international Olympic teams, elite triathletes, and fitness swimmers worldwide.

Innovative research and design is FINIS’ highest priority. This dedication has resulted in truly unique products such as: the Swimmer’s Snorkel which is recognized as the paramount tool to improve a swimmer’s technique, the SwiMP3 that uses bone conduction technology to play music instead of using ear buds, and the Z2 Zoomers fins which demonstrate an intimate understanding of swimming musculature, hydrodynamics and engineering.

Media Contact:

Jennifer Baybrook

Account Manager

Max Borges Agency

305.576.1171. x13

jenniferbaybrook@maxborgesagency.com