Fashion-forward headphones fuse graffiti-inspired design with outstanding audio performance

Lindon, UT (July 28, 2010) – Empire Brands, manufacturers of visually striking headphones, reveals three new collections of fashion-forward headphones: Chill, Reverb and Tour. All three collections sport graffiti-inspired design elements and pack powerful sound, giving Wicked Audio customers a stylish alternative accessory option to enjoy their favorite tunes.

Each headphone within the Wicked Audio line offers consumers an aesthetically appealing accessory and a superior listening experience. These headphones are designed with durable plastic, comfortable ear cushions, and feature vibrant color choices. Each plug is gold-plated to prevent corrosion, and each cord is 1.2 meters long to ensure optimum flexibility while listening on the go.

• The Chill line offers on-the-ear headphones with a groovy look and high fidelity sound, guaranteed to add funk to anyone’s look and is available in three stylish color schemes: gold, white and black. $14.99

• The Reverb line, inspired by city streets, infuses an urban appearance and over-the-ear design, along with enhanced bass, that delivers earth shaking sound. $29.99

• The Tour line is composed of stylish on-the-ear headphones decked out in three bright, dual-color designs with a glossy finish, that provide the ultimate edgy look. $19.99

“Our newest Wicked Audio line introduces fashionable designs that trump any other headphone on the market,” said Paul Marshall, VP of Sales, Empire Brands. “With the massively positive response we have received to our earbud collections, we are pleased to offer Empire Brands’ customers an alternative way to continue to enjoy a stylish listening experience.”

The Chill, Reverb and Tour are currently available at FYE and other select international retailers.

For more information on Empire Brands and its newest Wicked Audio headphones, please contact PR representative Kristen Bean at kristenbean@maxborgesagency.com or 305-576-1171 ext. 23.

About Empire Brands

Empire Brands designs and manufactures aesthetically appealing and visually striking headphones. The company’s current lines include: Wicked Audio, Pure Sound and EarHugger, all of which fuse style and superior sound quality. Empire Brands distributes its products to over 10,000 retail outlets in 6 different countries. Major retailer partners include Verizon Wireless, Frys Electronics, Big Lots and Kmart. For more product information, please visit our website at www.empirebrandsinc.com.

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Media Contact:

Kristen Bean

Max Borges Agency

3050 Biscayne Blvd. Suite 701

Miami, FL 33137

305-576-1171 ext. 23

kristenbean@maxborgesagency.com

FINIS® dryland swm tool line expands

to support every need of the active swimmer

Livermore, CA (June 21, 2010) – FINIS Inc., the Worldwide Leader in Technical Swimming Development, announces their new partnership with Tom Drum, inventor of ‘Fraid Nots® and the Back-it Ball®. FINIS is to take over the worldwide distribution of Drum’s products, expanding their selection of dryland and stretching tools. Tom Drum will also join the FINIS team taking on a professional role in the Sales Department representing his own products and the entire FINIS line of swim tools.

“We are very excited to announce our partnership. Tom Drum is extremely well respected in the swimming community and we are proud to have ‘Fraid Nots® and future collaborative dryland products as part of the FINIS brand. Stretching is an extremely important part of swimming and, among other things, allows swimmers to achieve a tight stream line position, prevents injuries and enables better swimming technique. These products are a perfect addition to our expanding line of innovative tools” according to CEO and President John Mix.

‘Fraid Nots® is a simple stretching program that guides individuals through 15 stretches for  5-7 minutes. A colorful rope, door strap, instruction manual, DVD and laminated sequence chart are all included. The rope not only serves as a tool to facilitate stretching, but it is also serves as a physical reminder to stretch on a daily basis.

This relationship is the beginning of a partnership that will deliver high quality, innovative products worldwide. For more information visit www.FINISInc.com

About FINIS

Founded in 1993 in Northern California, FINIS was started by John Mix and Olympic Gold Medal Swimmer Pablo Morales. The two understood that technique is the key to swimming faster and enjoying the water more. The Monofin and the Swimmer’s Snorkel were the first products they developed for the US market; afterwards they continued to focus on creating training tools for swimmers and coaches. Many of these products are currently used by US and international Olympic teams, elite triathletes, and fitness swimmers worldwide.

Innovative research and design is FINIS’ highest priority. This dedication has resulted in truly unique products such as: the Swimmer’s Snorkel which is recognized as the paramount tool to improve a swimmer’s technique, the SwiMP3 that uses bone conduction technology to play music instead of using ear buds, and the Z2 Zoomers fins which demonstrate an intimate understanding of swimming musculature, hydrodynamics and engineering.

Media Contact:

Jennifer Baybrook

Account Manager

Max Borges Agency

305.576.1171. x13

jenniferbaybrook@maxborgesagency.com

The Gorillatorch’s flexible, wrappable legs and super strong magnetic feet are coupled with 100 lumens of intense output and enhanced emergency features including red light and strobe options

SAN FRANCISCO, CA – June 8, 2010 – Joby, the world renowned designer of the Gorillapod™ line of innovative camera tripods, is pleased to announce the global launch of the Gorillatorch Flare. Expanding the Gorillatorch™ family of well-designed, revolutionary products for the creative and active consumer, the Gorillatorch Flare offers an enhanced emergency feature set in addition to the powerful beam and bendable legs with magnetic feet, and is Joby’s most versatile flashlight yet!

The feature-packed Gorillatorch Flare is the ultimate flashlight.  Mounted on Joby’s award-winning bendable, flexible legs and powerful magnetic feet, the Gorillatorch Flare can grip to virtually anything, allowing you to illuminate any target hands-free.  Four powerful LEDS – one 100 lumen ultra-bright CREE white and three red – provide six unique light settings, allowing you to choose the best one for any situation.  Choose from low, medium, high, or flashing white light, or steady and flashing red light.  The focused projection lens provides a powerful, even beam, great for detailed applications.  Rubberized leg and foot grips provide enhanced stability on difficult terrain, and water and drop resistance deliver increased durability in any condition.  And its compact and lightweight design allows for easy storage in everything from a kitchen drawer to a car glovebox to a camping backpack.

“The Gorillatorch Flare is a must-have for the automotive, outdoor, or do-it-yourself enthusiast,” said Joby CEO Forrest Baringer-Jones. “Whether you need some light while working on the engine of your car, preparing a meal at your campsite, or fixing a leaky pipe under the sink, the Gorillatorch Flare provides powerful illumination and frees up your hands for more important tasks.  In addition, it makes a great flare to signal a roadside emergency; keep one in your car or truck and always be prepared.”

The Gorillatorch Flare weighs just 9 ounces (including batteries), is 8-inches tall, has a MSRP of $34.95, and, features a 1 year limited warranty.  It is available for purchase at selected global retailers including amazon.com and REI.

For additional product or company information, please contact media representative Mark Olson at markolson@maxborgesagency.com.

ABOUT JOBY

Joby creates well-designed, revolutionary products to inspire the creative and active lifestyle.

Joby is a young, high-growth company that revolutionized the camera accessories market in early 2006 with its Gorillapod line of flexible tripods and continues to redefine the consumer electronics market with its Gorillamobile and Gorillatorch product lines. The brand has a strong and loyal following of consumers who are passionate about both innovative design and functional performance. Founded in 2005, Joby is a privately-held company headquartered in San Francisco, CA, with offices in Santa Cruz, CA; Geneva, Switzerland; Singapore and Shenzhen, China.

PRESS CONTACT:

Mark Olson

Account Supervisor

Max Borges Agency for Joby                    

3050 Biscayne Blvd., Ste 701

Miami, FL 33137

(305) 576-1171 x17

markolson@maxborgesagency.com

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Rugged waterproof case with a built in speaker provides dynamic sound and protection for your

MP3 player or cell phone

San Diego, Calif. – (May 25, 2010) – Grace Digital Inc, a leading brand of wireless indoor & outdoor audio solutions, is pleased to announce the Eco Extreme. Whether you’re climbing to the highest mountain peak, kicking back on the beach, or just backyard grilling, the Eco Extreme provides quality sound and rugged protection for your iPod, iPhone, most cell phones and MP3 players. Affordably priced at $49.99 and available now at GraceDigitalAudio.com, the Eco Extreme is a must have for all your summer fun.

As summer approaches and weekend activities move to the outdoors, Eco Extreme’s water, sand, and shock proof outer casing offers protection from all the outdoor elements. The Eco’s built-in 3” full range front firing speaker provides Grace Digital Audio’s signature high quality sound. Designed with a rubberized protective shell, Eco’s high impact shock proof exterior withstands drops, falls, and mishaps. Lightweight and portable, the Eco Extreme comes equipped with a 2” detachable carabiner, making it ideal to clip to a beach bag or backpack for easy transportation. “With the Eco Extreme you no longer have to sacrifice audio quality for portability and versatility,” says Grace Digital Audio’s Chief Marketing Officer, Greg Fadul. “While ideal for outdoor use, the Eco Extreme provides a surprising volume and bass for a device of its size, making it great for less adventurous indoor use as well.”

The Eco Extreme’s sand resistant and waterproof interior includes a mesh pocket that securely holds an MP3 player, cell phone, wallet, cash, keys, and/or small digital camera. The universal 3.5mm audio jack easily connects the speaker to iPhones, most cell phones, iPods and MP3 players. IPX7 approved (international weatherproofing standard), the Eco Extreme will safeguard personal items and small electronics during all your outdoor adventures.

Eco Extreme features include:

• Waterproof and dirt resistant design protects your MP3 player from the outdoor elements
• High impact shock proof casing withstands drops, falls and spills
• Internal storage compartment holds keys, MP3 Player, credit cards, drivers license and cash, keeping it safe from sand, sun, and water
• 3.5mm audio jack works with any MP3 player, 3” full range forward firing speaker
• Includes a 2” detachable carabiner clip, making it ideal for backpacking, biking, beach trips, and camping.
• IPX7 Approved (International Weatherproofing Standard) will protect your valuables even if you submerse it in water, powered by 3 AA batteries which provide 30 hours of playing time at average volume levels
• Available in 3 colors (jet black, cobalt blue, and orange peel)

To request additional information about Grace Digital Audio, please contact PR Representative Brad Hobbs at (305) 576-1171 x19 or by e-mail at bradhobbs@maxborgesagency.com. To go to Grace’s Eco Extreme web site click here.

About Grace Digital Audio

Based in San Diego, California, Grace Digital Audio provides a family of audio products with the highest levels of quality, support and service. From internet radios to wireless indoor/outdoor speakers, Grace provides audio solutions for every situation. Grace’s innovative iPhone & iPod Touch application allows users to control their entire Grace audio system with one convenient control. Grace sells its products through major retailers, ecommerce sites, dealers and distributors throughout North America. To learn more about Grace Digital products please visit them at www.gracedigitalaudio.com.

Media Contact:

Brad Hobbs

Account Executive

Max Borges Agency

3050 Biscayne Blvd., Ste 701

Miami, FL 33137

(305) 576-1171 x 19

bradhobbs@maxborgesagency.com

Toronto, Canada – May 25, 2010 – Konnet Technology, leading manufacturer of mobile entertainment and gaming accessories, is thrilled to announce the PowerV Duo, a sophisticated induction charger for two Wii controllers and two USB devices.  Sleek and sturdy, the PowerV Duo is the only wireless comprehensive charging solution for consumers that own a Nintendo Wii system and USB-powered products, such as Nintendo’s DS Lite/DSi/DSi LL or Apple’s iPhone/iPod/iPad.

Similar to the PowerV Quad from Konnet, the PowerV Duo features advanced wireless induction, which allows for a hassle-free charging process.  Simply rest the Wiimote on the PowerV (with or without removing Motion Plus and silicone casing) and it will charge instantly via the supplied Konnet rechargeable battery packs.  Once the Wiimote is placed, the Duo will recognize its battery strength and reflect charging status through a red or blue LED light: red LED means the controllers are charging, blue LED means the controllers are fully charged.

Dedicated to incorporating environmentally friendly features into its products, Konnet made it impossible for the PowerV Duo to waste excess power on overcharging.  Once the Wiimote is fully juiced, the dock will stop charging.  Likewise, its “Off/On” button enables it to be more energy efficient when not in use.

“The versatile functionality and stylish design of the PowerV Duo is what Konnet is all about,” says Christine Custodio, VP of Marketing for Konnet Technologies.  “It is a necessary accessory for any multi-device modern household.”

Retailing at $34.99 US and $39.99 CDN, the PowerV Duo is bundled with a USB to DS Lite/DSi/DSi LL cable, an AC Adapter, and two Ni-MH 800mAh battery packs. It will also be available in black. Additional battery packs are available on Amazon.com for $19.99 ($24.99 CAN).  For more information, please visit www.konnetonline.com.

About KONNET Technology:

KONNET vision is to stimulate the true quality and performance of A/V products to customers worldwide in the new generation of digital entertainment through different forms of innovations.  Inspiring quality through innovation, KONNET specializes in the manufacturing of mobile entertainment and gaming accessories.  For additional details, visit KONNET’s website, www.konnetonline.com.

PR/Media Contact:
Natalia Battaglia
Max Borges Agency
Phone: (305) 576-1171 x25
Email: natalia@maxborgesagency.com
www.maxborgesagencyblog.com

Issy-les-Moulineaux, France – May 20, 2010 – Withings, manufacturer of the world’s first WiFi body scale, is teaming up with Peaksware, the world’s leading human performance software company.  The alliance between the Peaksware expert software and the Withings scale’s sophisticated hardware ushers in a new era of easy-to-use services for health and fitness enthusiasts.

For the almost 500,000 registered users of TrainingPeaks, Peaksware’s premier software product that is recommended by professionals from around the world to monitor and analyze performance, the Withings WiFi Body Scale is an opportunity to easily benefit from expert advice.  The Withings Body Scale allows users of TrainingPeaks to seamlessly upload their body weight, lean & fat mass, and calculated body mass index (BMI) to their personal account on TrainingPeaks. No longer will users need to login just to record their weight, all they need to do is step on the scale and it’s done for them.

Dr. Rick Kattouf II, a professional dietitian and fitness trainer who uses TrainingPeaks to manage his clients, says: “In order to maximize human performance in life, fitness, and sport, it is imperative to understand your body composition. It is critical to monitor your fat mass and lean mass.  The Withings WiFi scale allows you to monitor these numbers, which will be automatically sent to your iPhone, the web, and your TrainingPeaks account.  As a coach, having the ability to monitor my clients’ body composition allows me to assist them in bridging the gap between where they are and where they want to be!”

“We are very proud to include integration with TrainingPeaks online training and nutrition software,” says Cédric Hutchings, co-founder of Withings. “The Withings scale introduces the new age of the Internet of Things, where devices can be considered as an open platform that can be used by experts to provide enhanced services. With the Withings body scale, we offer experts a way to provide closer services to customers, a new way to transform online services into detailed and tailored services for the public. By bridging the gap between customers and experts, Withings makes the services the experts provide more efficient and personal.”

“As a user of our own software products, I’ve imagined and longed for something like the Withings WiFi Body Scale for years,” says Donavon Guyot, CEO of Peaksware. “Now that the integration of our products is complete, I’m proud to say the result is literally a dream come true.”

The WiFi Body Scale is the world’s first WiFi connected personal weight scale, which automatically records the user’s body weight, lean & fat mass, and calculated body mass index (BMI) to his/her secure webpage and/or free Withings iPhone application, WiScale, plus a host of other third party sites.  For more info on the scale, click [here].

The scale is currently available on www.withings.com for $159.00 USD or 129 €.  For more information on Withings or to get more images of the WiFi Body Scale please contact PR representative Jean-François Kitten or Jessica Darrican for USA at (305) 576-1171 ext.16 or jessica@maxborgesagency.com

Fitness professionals can sign up for a free trial TrainingPeaks Professional Edition account at www.trainingpeaks.com/pro and individuals can get started with a free basic or premium subscription TrainingPeaks personal edition account at www.trainingpeaks.com.

About Peaksware:

Peaksware, LLC, founded in 1999, develops software systems to help motivated individuals and professionals achieve health, fitness and peak performance. In addition to the world’s leading online training and nutrition log, TrainingPeaks.com, Peaksware also produces the desktop products Device Agent and WKO+. Each of these products is sold both direct to consumers and can also be customized in a white label format for enterprise customers. For more information or to discuss business development opportunities contact info_at_peaksware.com.

About Dr. Rick Kattouf II:

Dr. Rick Kattouf II is host of Rx Nutrition, author of Forever Fit, ITCA Triathlon Coach, MMA Conditioning Coach, and a certified Sports Nutrition Consultant.

About Withings and the WiFi Body Scale:

Withings is a French start-up established by three executives from the technology and telecom industry. With a focus on the innovation and design for everyday products, Withings introduced in September 2009 its first-of-its-kind WiFi Body Scale. Since its release, the Withings WiFi Body Scale has taken additional steps in expanding its connectivity by sharing its platform with a number of growing partners.  Due to the scale’s built in ability to receive updates wirelessly and seamlessly, Withings has been able to partner with many popular websites that focus on coaching and fitness.  For more information on Withings, visit www.withings.com.

Media Contacts:

Jessica Darrican
Max Borges Agency
O: (305) 576-1171 x 16
M: (305) 299-3449
jessicadarrican@maxborgesagency.com

Jean-François Kitten

Withings

M: +33 6 11293028

jfkitten@withings.com

Jeremy Duerksen
Director of Marketing
Peaksware, LLC
jduerksen_at_peaksware.com
303-437-9652

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New IDR305m earphones are available exclusively in Apple Stores

Oxnard, CA, – May 4, 2010 – Scosche Industries, an award-winning innovator of iPod, iPhone and now iPad accessories, is excited to announce the availability four new earphones – IDR655m, IDR355m, IDR355md, and IDR305m – all featuring Scosche tapLINE II Remote and Mic.  Scosche moved the user friendly control surface to where the wires fork, making switching tracks or adjusting the volume easier than ever before.  The integrated mic on the new models has also been placed higher up on the right channel so it is closer to the user’s mouth. 

The audiophile grade IDR655m (Increased Dynamic Range) earphones accurately reproduce brilliant highs, silky smooth mids and powerful bass for all musical genres.  They feature 11mm drivers and small, medium, and large single and dual flanged silicone inserts to provide the unparalleled noise isolation and the perfect fit.  The cable features a nylon-braided jacket to help prevent tangling.  The earphones also include a genuine sheepskin leather travel pouch.  

The IDR355m and IDR355md feature the same set of silicone inserts as the IDR655’s and six interchangeable color caps that allow users to customize the appearance of the earphones.  The IDR355m earphones ship with  chrome, clear, red, pink, green and blue color caps, while the IDR355md feature gold, dark blue, black, dark red, chrome and black chrome caps.

 All four models are Made for iPod, Made for iPhone and Made for iPad certified products.

 The IDR655m, IDR355m and IDR355md are available now at www.scosche.com for $99.99, $54.99 and $54.99 respectively, while the IDR305 are available exclusively at Apple retails stores for $39.95. 

For additional information or images please contact PR representative Mark Olson at 305 -576-1171, or markolson@maxborgesagency.com.

About Scosche Industries:

Celebrating its 30^th anniversary in 2010, Scosche Industries is an award-winning innovator of iPhone, iPod & iPad accessories. Scosche is founded on its commitment to quality, value and customer service. With over 70 patents and countless industry awards it is easy to see that Scosche is consistently at the forefront of technology and innovation.  Scosche Industries is the parent company of several distinct brands including: Scosche, REALM, EFX, BlueFusion and Accumat. Founded in 1980, Scosche is still 100% family owned and operated with over 120 great people along side them. For more information visit our website at www.scosche.com or follow us on Twitter and Facebook.

Media Contact: 

Mark Olson

Account Supervisor

Max Borges Agency for Scosche

305-576-1171 x17

markolson@maxborgesagency.com

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Fashion-forward company launches a variety of high-quality earbuds

to complement anyone’s style

Lindon, UT (April 22, 2010) – Empire Brands, manufacturers of aesthetically appealing headphones, unveils four new lines of ground-breaking earbuds. The Wicked Empires, Wicked Little Buds, Jaw Breakers and Metallics all feature bold design elements and superior sound, providing consumers an eye-catching accessory and an enjoyable listening experience.

Each earbud within the Wicked Audio line is constructed with high-quality materials and finished with vibrant colors. The earbuds feature maximum noise isolation, which inhibits ambient noise, ensuring pure sound quality. Each tip is gold-plated to prevent damage and corrosion, and each cord measures 1.2 meters long for maximum flexibility.

• The Wicked Empire line is top notch and punk-inspired, offering a multitude of designs including a skull, eight ball, ace of spades, star and knight symbol. $34.99

• The Wicked Little Buds come in four stylish colors that have a semi-glossy finish, providing an edgy look, along with a light-weight form that creates a “barely there” feeling. $29.99

• The Jaw Breakers line includes four bold colors with a candy theme, guaranteeing a match to anyone’s unique style. $17.99

• The Metallics line is composed of stylish and vibrant earbuds in four metallically brilliant colors, which are available at an affordable price without sacrificing quality. $12.99

“Our goal at Empire Brands is to deliver the utmost in fashionable and functional headphones,” said Paul Marshall, VP of Sales, Empire Brands. “Empire Brands’ customers desire ground-breaking headphones with innovative designs. The Wicked Audio Collection merges style and sound quality unlike any other headphone on the market.”

The Wicked Little Buds, Wicked Empires, Jaw Breakers and Metallics are currently available at www.empirebrandsinc.com, FYE, Fry’s Electronics, Airport Wireless, Verizon Wireless and other select international retailers. For more information on Empire Brands and its newest Wicked Audio earbuds, please contact PR representative Kristen Bean at kristenbean@maxborgesagency.com or 305-576-1171 ext. 23.

About Empire Brands

Empire Brands designs and manufactures aesthetically appealing and visually striking headphones. The company’s current lines include: Wicked Audio, Pure Sound and EarHugger, all of which fuse style and superior sound quality. Empire Brands distributes its products to over 10,000 retail outlets in 6 different countries. Major retailer partners include Verizon Wireless, Frys Electronics, Big Lots and Kmart. For more product information, please visit our website at www.empirebrandsinc.com.

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Media Contact:

Kristen Bean

Account Executive

Max Borges Agency

3050 Biscayne Blvd. Suite 701

Miami, FL 33137

305-576-1171 ext. 23

kristenbean@maxborgesagency.com

Unique and lightweight external battery/protective case & USB charger

doubles your iPhone’s battery life without adding bulk

Woodstock, New York – (April 21, 2010) – MiLi®, specialist in design and development of battery power and charging solutions, announces the release of the MiLi Power Skin external battery & protective case for iPhone 3G and 3GS. With MiLi’s aesthetic design, the Power Skin stays thin and slim while doubling the life of your iPhone battery. Available in 8 two-toned color combinations, the MiLi Power Skin delivers an affordable power solution in a sleek protective case.

Power Skin fits like a second skin to your iPhone providing protection and power without adding bulk. Equipped with a 1,200mAH lithium polymer battery, the Power Skin packs enough charge to double your iPhone’s battery life. Its low-profile casing provides durable protection against drops or mishaps while its high-gloss finish and two-toned color design adds a touch of style. With a simple slider case design the Power Skin is easily removed for use on speaker docks or other media players. Power Skin can be ordered by itself or a bundled Power Skin+ which comes packaged with a MiLi Pocketpal, the world’s smallest USB charger. Portable and easy-to-use, the Pocketpal USB charger features a small foldable AC plug that compacts into a lightweight pocket-sized cube compatible with any USB device.

MiLi Power Skin features include:

• World’s thinnest external battery and protective case for iPhone 3G and 3GS
• Pass-through USB/mini-USB allows you to charge and sync your iPhone without removing case
• 1,200 mAH battery capacity doubles the life of your iPhone 3G & 3GS
• 8 two-toned color combinations using black, white, blue, green, orange, and silver
• Apple certified with a one-year manufacturer’s warranty

MiLi PocketPal features include:

• World’s smallest mobile phone USB Charger
• Foldable Plug for easy carrying
• 100-240v Input with 1000mA output
• 5 two-toned color combinations using black, white, blue, green, yellow, and pink

MiLi Power Skin ($69.95) and PocketPal ($19.95) can be purchased separately or bundled together for a discounted $79.95. To request additional information about MiLi, please contact PR Representative Brad Hobbs at (305) 576-1171 x19 or by e-mail at bradhobbs@maxborgesagency.com.

About Hali-Power Inc.

Based in Woodstock, NY, Hali-Power Inc. uses creative design, aesthetic appeal and innovative battery technology to develop powering and charging solutions for today’s mobile devices. MiLi’s mobile phone battery packs, cases and other accessories provide mobile phone users the tools they need to power through the day. Hali-Power is an Apple certified manufacturer. All of their iPhone, iPod and iPad products are licensed by Apple with genuine Apple plugs. MiLi uses Apple quality parts, built with gift quality appeal and fashionable colors that add life to the typically mundane battery and charger. For more information on Hali-Power Inc., please visit www.iPhoneMiLi.com.

HaLi-Power Inc. is looking for dealers and distributors in the U.S. To become a dealer or distributor, register at www.MiLi-Power.com.

Media Contact:

Brad Hobbs

Account Executive

Max Borges Agency

3050 Biscayne Blvd., Ste 701

Miami, FL 33137

(305) 576-1171 x 19

bradhobbs@maxborgesagency.com

An educational resource for coach’s insights,

innovations and tips for every swimmer

Livermore, CA (April 15, 2010) – FINIS, the Worldwide Leader in Technical Swimming Development launches their new blog at http://blog.finisinc.com/. Compiling decades of coaching insights and innovations, the FINIS Blog will be an ongoing stream of tips, lessons, and workouts. Using various forms of multimedia including videos and photos, the new blog will be a rich resource of swimming education for all levels.

“We realize that FINIS is in a unique situation because every day our employees talk to dozens of coaches and swimmers about their latest epiphanies, workouts, and experiences. We want to share this knowledge with the larger swimming community. By creating the FINIS Blog we can organize and publish this information with easy access to anyone.” according to CEO and President John Mix.

FINIS plans to provide a constant stream of information that will be helpful to everyone from competitive swimmers, triathletes and fitness swimmers to those just learning how to swim. Competitive swimmers will benefit from the latest insights from the best coaches in the world. Triathletes will be given tri-specific training tips and competition day strategies. Fitness swimmers will benefit from visual explanations of helpful swimming concepts and easy to understand tips on technique.

“The bottom line is that we want people to have more fun in the water. Swimming is an excellent sport to stay in shape. It is healthy, great for your whole body, and easy on the joints. We think it is important that people make swimming a part of their healthy lifestyle routine.” Mix commented.

This blog, in some small way, will make this goal a little easier for people. Whether you are training for the Olympics or trying to get to the pool once a week, there will be helpful information for you.

About FINIS Inc.:

Founded in 1993 in Northern California, FINIS was founded by John Mix and Olympic Gold Medal Swimmer Pablo Morales. Understanding that improving one’s technique is the secret to swimming faster and enjoying the sport more; the duo went on to introduce truly innovative tools to the swimming community. Many of these products are currently used by US and international Olympic teams, elite triathletes, and fitness swimmers worldwide.

Innovative research and design is FINIS’ highest priority. This dedication has resulted in truly innovative products such as: the Swimmer’s Snorkel which is recognized as the paramount tool to improve a swimmer’s technique, the SwiMP3 that uses bone conduction technology to play music instead of using ear buds, and the Z2 Zoomers fins which demonstrate intimate knowledge of swimming musculature, hydrodynamics and engineering.

Media Contact:

Jennifer Baybrook

Account Manager

Max Borges Agency

1.305.576.1171 ext. 13

jenniferbaybrook@maxborgesagency.com